- (512) 990-9654
- afriday@baelp.com
- 19001 North Heatherwilde, Bldg. 1, Suite 110, Pflugerville, TX 78660
Building “customized” business solutions that lend flexibility and support to the customers’ existing and future daily operational needs.
Building “customized” business solutions that lend flexibility and support to the customers’ existing and future daily operational needs.
Business Assets Enterprises LP (BAE) is a trusted operations partner specializing in warehousing, distribution, and protective packaging solutions. For more than 25 years, we have served organizations that depend on reliable, precise, and flexible support — with the global lottery industry as our primary market.
Our company was founded on a simple belief: service is the strategy. We don’t offer off‑the‑shelf answers. We build customized business solutions that reinforce our customers’ daily operational needs and contribute to their long‑term success. From our Pflugerville, Texas headquarters, we provide the kind of dependable, hands‑on partnership that enables clients to operate with confidence in secure, high‑demand environments.
At BAE, we focus on delivering measurable value — strengthening operations, removing friction, improving efficiency, and supporting the integrity of mission‑critical processes. While we are proudly a certified Minority and Women‑Owned business, our reputation has been earned through performance, not labels. Our customers trust us because we show up, we listen, and we deliver.
Alysia Friday, Founder, President & Chief Executive Officer, has guided Business Assets Enterprises, LP with a service‑driven leadership philosophy grounded in integrity, partnership, and operational excellence.
With more than 25 years of experience in procurement, negotiations, and competitive bidding, Alysia understands that sustainable business growth starts with people — empowered employees, supported customers, and strong community ties. Under her leadership, BAE has earned a reputation for delivering customized, reliable solutions that meet the demands of secure and high‑performance industries.
Her commitment to responsiveness, flexibility, and trusted service has shaped BAE into a company that not only adapts to change but thrives in it. Alysia leads her team with a focus on service to employees, service to customers, and service to the communities where they live and work.
Reliability is one of the essential factors in building successful business relationships. It brings security to the relationships and opens the door for other opportunities within our customer’s organization. Being a reliable source is an investment that yields great returns and outstanding returns for our customers.
In this digital age of communication, email, text, and other social media platforms are preferred to reach out to one another. And although it is a platform that has created an easy and accessible way to communicate, we believe that phone calls and in-person meetings are direct and personal. They create an avenue for quick responses and are a way to build personal relationships with the customer so that we understand their real need better.
Out-of-the-box thinking allows us to create flexible, customized solutions that directly respond to the customer’s needs. Knowing our customers and their business will enable us to bring new and unique solutions to improve their day-to-day production. Being resourceful takes determination, imagination, creativity, and going above and beyond to get an answer that matters.
